IELTS speaking practice Part 1 - What kinds of advertisements do you find most interesting?
Sample AnswerI guess that the most interesting ads are quite simple - or the message is simple. Good ads are clear, concise and they tell you exactly what you should want. They sell not only a product, but the solution to a problem and an emotion — just selling you towards living your best life.
The magic is learning who your audience is so that they become the spoken voice of an ad, as opposed to a pitch. Consider the classic Volkswagen ads – unadorned, candid and self-effacing advertising that created a brand powerhouse.
The top adverts are like the superior salesman, not screaming they gently persuade clinging onto your rational and emotional desires equally. They are drivers, they engage minds and stick to memory.
The lights and the bells are there only to make a point, but if nothing in your business speaks soul-deep with an audience about their problems it will end up lacking that punch. This is the type of ad that will stand out in a room full of noise.
How would you answer this IELTS speaking practice question: What kinds of advertisements do you find most interesting?