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Do you think the Internet influences the fashion industry today? | IELTS Speaking Test Questions & Answers
IELTS Speaking Test Part 3 Discussion Questions
Do you think the Internet influences the fashion industry today? Why?
Absolutely, fashion is geared towards the younger generation, and they spend hours every day on the internet and social media sites so there’s a lot of influence. All the big fashion brands are on social media and promote their products online because they know that’s where their target audience is.
Also, fashion brands can get instant feedback from people online through comments and shares, so they can see how popular their own brand and products are, as well as those of their competitors.
They can also see trends that start among the population and take advantage of them by tailoring their own offerings to be in line with what people prefer, basically brands can see what’s hot and what’s not – even if they are not driving the trend themselves.